Customers going to the dentist have a specific set of needs or wants to be met. Unlike other website themes where audience behaviour is blanketed across industries, dentistry is on it’s own level.
According to Dentistry IQ, the “About” page is the second-most visited page on a dentist’s website. For visitors, choosing a dentist is a very personal, difficult, confusing, and sometimes nerve wracking process.
Which is why it is a top priority when setting up your website. It’s here that prospective patients can make a personal connection with a dentist, learning about his or her education, experience, professional certifications and awards, and even personal background when necessary.
Things to keep in mind
There’s nothing more frustrating for prospective patients than finding a dentist they think they’ll love, calling to make an appointment, and then finding out that he or she doesn’t accept their insurance. By featuring a “Payment Methods” page prominently on your website, you can stop these frustrations before they start. Plus, you’ll minimize the time your front desk staff spends explaining your payment methods and policies to prospective patients.
Things to keep in mind
Create a page for each major service you offer. Take the time to be specific and informative, so that your potential clients know for sure what you are offering is what they are looking for. These pages can rank well in Google search results and can be used as landing pages for your online marketing and advertising campaigns.
Things to keep in mind
Make the effort to understand your clients worries and pain points, address them through either pages. If you need help with revamping or creating your website, send us a message!
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